When you see Katie Paine is going to be on a panel to discuss evaluation, you know you’re going to get the real deal. Katie Paine is considered one of the true leaders of public relations measurement. Heck, she literally wrote the book on measuring public relationships!
So before she started her Tuesday afternoon presentation about “Reputation, Employee Engagement and Other Measures of PR Value,” I cornered her to talk numbers.
Katie Paine rattled off her 3 favorite metrics in this video in a single take without hesitation:
- Share of desirable conversation as compared with competitors