Recent college graduates and interns may be consigned to carrying lattes and other administrative tasks, but there’s a real opportunity to advance your organization’s value proposition by building on their social media skills.

Millenials grew up in the glow of the computer screen, and have spent a significant portion of their lives socializing on Facebook, Twitter and other new media sites. Senior professionals who (ahem) remember mimeographs and Betamax are probably less savvy in the social media space.

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