No Really—They Told Us So!
To borrow a well-known phrase (thanks Mr. Twain), the reports of News Releases’ death have been greatly exaggerated. Not only do releases continue to have a value for brands, helping them break through clutter, build legitimacy, and create a steady stream of sharable content, the truth is, many journalists still love them also.
Here at PWR New Media, we recently surveyed over 200 journalists, asking them about their news release preferences. Not surprisingly, we found that journalists now have fewer resources but more responsibilities than ever before. Sixty-eight percent of our participants reported that they’re responsible for creating online content in addition to their more traditional duties. This means they need story ideas and digital content… constantly!