Is what you are doing now not working any longer? Brian Reich, principal of EchoDitto Inc. and Ed Schipul, president and CEO of Schipul-The Web Marketing Company discussed how not-for-profit public relations professionals can maximize relationships by developing and implementing social marketing into strategic communications planning.

Key take-aways from this session:

  • 59% Congressional staff say they prefer to use online resources when preparing for a vote.
  • By 2010, an estimated 2/3 gift donations will be completed online.
  • New technology is changing social expectations.
  • Little (m) media rules.
    1. Information (timely and relevant)
    2. Experiences
    3. Stuff (new technology)

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