Did you know that the Duchess of Devonshire, Georgina Spencer, (who is known as the great, great, great aunt of Princess Diana) is recognized not only for her marital arrangements, sense of fashion and love of gambling, but as a pioneer in political campaigning? During the 18th century, she campaigned for Charles Fox, a British statesman, whose career spanned more than 30 years in the British Parliament.
Utilizing the means that have become recognized as traditional public relations, media relations, grassroots, word-of-mouth and celebrity campaigning, much of her success could be attributed to her understanding of the ins and outs of politics, which brings me to the point of my latest blog post — A highly successful public relations professional isn’t just an expert in PR, but an industry expert.
Continue reading " It’s Not Just About Being a PR Expert — Become an Industry Expert "
