I could sum up today’s presentation on “Simplicity and Persuasion: Move Your Audience to Action” in the few words our presenter closed with:
Motivate the heart. Direct the mind. Simplify to persuade.
Mahmoud Arafa, president and creative director, Designframe USA, told us to simplify the message then present it in a way that elicits interest and taps into the “what’s in it for me” motivation. How do you move from belief to action? That doesn’t come with a single tactic. You must combine tactics and approaches.
Even so, remember simplicity. This is a bandwidth issue — the less words the better. Often simple becomes abstract. Move beyond this.