Rather than thinking about how to get more people to our websites, or figuring out if we need to have a micro-site or a mobile site, we need to think about the “human digital channel” and interactions. “If you think about all those other things as the shop, then we’re working on how to make a better digital shopkeeper,” Brogan said.
Professional Development & Training's tag archives
Tags: blogger relations, blogging, Media Relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, social media & emerging trends
For PR professionals, managing a successful social media event can be exhausting — wrestling with new technologies, struggling to fit strategic messages into 140 characters and fighting to maintain high levels of participation. But in our efforts to create conversation, we often overlook our most powerful ally: our audience.
The Lehigh University communications department learned this lesson during our live Twitter coverage of the school’s 2011 commencement ceremony this past May.
- Five Ways to Make Your Content Stick, By Ashley Walters, Empower Blog
- Top PRSA International Sessions on Twitter, By Jay Krall, Cision Blog
- PRSA’s ‘The Man in Red’, Rose Gordon, PRWeek’s The Cycle
- Social Media Guidelines Should Inspire Engagement, Not Restrict It, PRNews
- Critical Mention CriticalThinking videos
- The Death of ‘Spray & Pray’ in PR [Michael Pranikoff, global director of emerging media at PRNewswire
- Rafferty on How to Build Proactive PR Campaigns [Brian Rafferty, global director of customer insights at Siegel+Gale]
- Public Relations & Ballroom Dancing [Patrice Tanaka, CRT/tanaka’s chief creative officer]
Tags: Professional Development & Training, prsa conferences, PRSA International Conference, public relations
Join Don Jones for his workshop, “When a Star Leaves: How to Sustain Social Media Efforts Over the Long Term,” Tuesday, October 18, 2011 2:15 p.m. – 3:30 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!
What if your social media “star” left your organization? Would you turn into Cleveland?
Tags: government relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public affairs, Social Media
- MaryLee Sachs Demystifies Relationship Between CMO & CCO, By Dave Armon, CriticalThinking
- Gaining Insights – Following the 2011 PRSA International Conference, By Colleen Flood, BurrellesLuce Fresh Ideas
- PRSA 2011 International Conference, By Valerie Simon, Examiner.com
- What Would Mickey Measure?, By Shonali Burke, Waxing Unlyrical
- Unable to Attend PRSA in Orlando? You’ll Find Video Here, By Dave Armon, CriticalThinking
- TopRank Presents at PRSA 2011: Advance Digital PR Skills with Social Media SEO, By TopRank, Online Marketing Blog
- Seven Tips for Making the Most of PRSA’s International Conference, By Mary Deming Barber, Mary’s Garden Party
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations
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