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POLITICO’s Jim VandeHei Offers Advice to Marketers

Posted by Ashley Walters in October 18th 2010  

Jim VandeHei, executive editor and co-founder of POLITICO, swayed a crowd of more than 3,000 public relations professionals during his keynote at the annual PRSA International Conference. Based on his experience (working at both The Wall Street Journal and Washington Post ) and nationally-known success withPOLITICO, VandeHei offers some advice to marketers across all categories, politically affiliated or not.

  1. Create premium content — If you want to develop a loyal following, you must produce compelling (timely and relevant) content and make it easy to obtain. Always put your content first and then find a platform to share it.
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Video
Tags: pr+advice, pr+best practices, pr+public+affairs, PRSA 2010 International Conference, prsa+conference
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Maximizing Social Media Strategies to Your Organization’s Benefit

Posted by Lauren Vargas in November 23rd 2009  

This session Maximizing Social Media Strategies to Your Organization’s Benefit was also a part of the PRSA 2009 International Conference’s military focus. Once again, I must give a thumbs-up to PRSA for adding these specialized sessions. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media, Strategic Planning
Tags: government+social+media, military+social+media, pr+public+affairs, public+affairs+social+media
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