pr+social media's tag archives

The State of PR, Marketing, and Communications: You are the Future (Part II)

Posted by Brian Solis in October 21st 2009

Part II (cont.)
Click here to read “The State of PR, Marketing, and Communications: You are the Future (Part I)”

Public Relations Is So Much More Than Media, Analyst and Blogger Relations
The Nature of Our Relationship

Credit: Ghedo

The business of public relaltions slowly evolved away from public interaction and eventually transformed into a mechanism of media, analyst and blogger relations to instill messages and attempt to manipulate public behavior.

Public Relations = Publicity

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The State of PR, Marketing and Communications: You are the Future (Part I)

Posted by Brian Solis in October 7th 2009

This post is long. If you prefer a Word or PDF version, please click here to download: “The State of PR, Marketing and Communications.”

Please take your time … Read it. Breathe it in. Live the change you wish to see.
Looking Into the Future
Source

Modern public relations was born in the early 1900s, although history traces its roots and origins of practice back to the 17th century. Two years ago, the press release celebrated its 100-year anniversary.

While the communications industry has iterated with every new technological advancement over the last century, including broadcast media and Web 1.0, none, however, have forced complete transparency prior to the proliferation of the Read/Write Web, aka The Social Web, aka Web 2.0.

It is this element of fundamental transparency of social media, combined with its sheer expansiveness and overwhelming potential, that is both alarming and inspiring public relations professionals everywhere. At the minimum, it’s sparking new dialogue, questions, education and innovation, and also forcing the renaissance of the aging business of public relations itself.

While some are already predicting the death of public relations, I fundamentally believe that it’s simply the death of public relations as we know it. As long as communications professionals want to learn and improve their craft, then we are positioned for evolution. No matter how much we think we know, we’re now equalized as an industry in order to reset, learn, and define and earn an invaluable role within the business cycle — again.

Contrary to popular belief, social media isn’t killing public relations, but the business of public relations IS in a state of paramount crisis. It’s not without merit however. Perhaps up until now we have been our own worst enemy.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: online communications, pr+social media, public relations, social media+communications

Social Media 101: Five Lessons You Can Follow from Your Desk

Posted by Kami Watson Huyse in October 21st 2007

Christie Goodman, a board member for the PRSA San Antonio and contributor to its Byline blog has put together a primer for social media that you can follow in five lessons. This lesson plan is designed to get public relations pros up-to-speed on social media tools. Follow the entire program or just skip to the parts on which you would like to focus.

How do you eat an elephant?

One bite at a time.

These simple lessons were originally posted at the PRSA chapter blog to introduce PR professionals to different facets of new media (blogs, podcasts, wikis, etc.).

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under: 2007 International Conference: PR Evolution, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Social Media
Tags: new media, pr+social media, PRSA2007

pr+social media's tag archives

The State of PR, Marketing, and Communications: You are the Future (Part II)

The State of PR, Marketing and Communications: You are the Future (Part I)

Social Media 101: Five Lessons You Can Follow from Your Desk

How do you eat an elephant?

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