The pace of change is accelerating … you’d have to live under a rock not to notice that this theme is repeatedly resonating in the sessions at the PRSA International Conference. What was interesting about this session analyzing analog versus digital media and moderated by Henry P. Feintuch, president of Feintuch Communications, and Susan Dingenthal, new media consultant for Sandusky Radio, was the varying experiences of the participants who attended.

After a discussion of the timeline of the decline of newspapers and their valiant effort to fight back with blogs and online content, Henry Feintuch categorized the print media’s response as, “they are fumbling, experimenting.”

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