On the final day of the PRSA 2009 International Conference, dozens of industry vets and new media experts provided tips and support for mid-career or senior professionals. Meet the Experts was a forum for exchanging ideas and perhaps drawing conclusions from exciting PRSA programming.
Katie Paine talked about measurement, assisting both a public relations executive who had just moved over to public relations from the St. Petersburg Times to a religious organization, and a hospital public relations manager. The Lutheran Church wants to be careful about social media. The Baptist hospital has several constituencies, including doctors who want to provide online counsel without a formal diagnosis.