- MaryLee Sachs Demystifies Relationship Between CMO & CCO, By Dave Armon, CriticalThinking
- Gaining Insights – Following the 2011 PRSA International Conference, By Colleen Flood, BurrellesLuce Fresh Ideas
- PRSA 2011 International Conference, By Valerie Simon, Examiner.com
- What Would Mickey Measure?, By Shonali Burke, Waxing Unlyrical
- Unable to Attend PRSA in Orlando? You’ll Find Video Here, By Dave Armon, CriticalThinking
- TopRank Presents at PRSA 2011: Advance Digital PR Skills with Social Media SEO, By TopRank, Online Marketing Blog
- Seven Tips for Making the Most of PRSA’s International Conference, By Mary Deming Barber, Mary’s Garden Party
public relations's tag archives
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations
In today’s social world, anyone can be a content creator. From marketing and community managers to sales people and customer service representatives, the front-line staff has a far broader reach than ever before. Today’s increasingly social world brings new opportunities to more effectively promote and represent a brand, and create an open dialogue via social channels to the community the organization serves.
While public relations professionals have always played a part in creating content and pushing client messaging to relevant target audiences, the “social boom” has expanded public relation’s role to that of “public engagers.” Now, public relations professionals have to lead and guide the social activities both inside and outside an organization, properly engaging with online influencers and communities.
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, social media & emerging trends
Join Geno Church for his workshop, Bringing Sexy Back to Offline Marketing, on Sunday, October 16, 2011 3:00 p.m. – 4:15 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
During my session, I’ll help you refocus your public relations efforts and evaluate the power of offline word of mouth for your brand.
With all the social media buzz floating around the public relations industry, let’s look at a few statistics:
- 90% of word of mouth happens offline (face-to- face or voice-to-voice) – Keller Faye Group
- 10% of word of mouth happens online (social media, email, texting) – Keller Faye Group
- 93% of retail sales happens offline – Forrester Research report
So why all this focus and attention on online word of mouth? It’s because offline Word of Mouth is very difficult to do. It’s because marketers treat word of mouth as an output (sustaining the conversation) and not as an input (starting the conversation).
It’s time to talk about The 5th P… PEOPLE
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, Seminars, social media & emerging trends, word-of-mouth
Join Lee Odden for his workshop, Advance Your SEO Skills with Social Media Optimization, on Monday, October 17 from 11:30 a.m. – 12:45 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
The demand for smart Social Media and SEO information from Public Relations departments and agencies has increased significantly this year. Many PR groups are investing significantly in SEO and Social Media strategy, road mapping and training for their teams. In our work as a resource for these organizations, one of the most useful insights we provide is guidance on what to avoid when it comes to incorporating SEO and SMO (social media optimization) into PR content strategies.
No one likes to #fail, so as PR pros ramp up their SEO and Social Media Optimization efforts, here are seven things to avoid:
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, search engine optimization, Seminars, SEO, social media & emerging trends
Cut Through the Clutter: Use the Best Strategies and Tools to Reach Your Audience and Measure Impact
Join Chris Foster, Dr. Gary Puckrein, Rex Repass and Patrick Pho for their workshop, Just Five More Seconds of Mindshare? Use the Best Strategies and Tools to Reach Your Audience!, on Sunday, October 16, 2011 4:45 p.m. – 6:00 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
Picture this: It’s another Monday morning. As you step out of bed, you are beginning to mentally prepare for the thirteen meetings that stagger ahead on your manic schedule. While gradually awakening, you emerge to commence your daily routine… pick up the paper, make the coffee, pop the English muffin into the toaster and turn on your computer – ready to respond to a series of instant messages and e-mails aggregated in your inbox from the time you kissed the kids goodnight at 11PM until the time the alarm clock went off at 5:45AM. You want to be in the office by 7, so you quickly rush through your calendar reminders to ensure you are on time and aware of all of your obligations. You enjoy that one last sip of coffee before jumping into your suit and you wave goodbye to you family (who are just now waking up). After shutting the car door, you immediately turn on your Bluetooth (allowing you to multitask even more!) and quickly dial-in for your weekly Monday morning staff call. Turning on your mental auto pilot, you suddenly realize you’re 20 minutes into the call and you’ve been asked to provide your projections for the week. What did you gather from the first half of the call?
We’ve all been in similar situations before – and it’s likely our audiences have been through the same. Overtaxed for time, how do we retain our audiences’ undivided attention?
Tags: Management & Leadership, Measurement, Research & Evaluation, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, Seminars, Strategic Planning
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