For too many years I watched from the sidelines as my peers went through the APR process. I, too, wanted to attain this career goal, but it never seemed like the right time. You name it, I had a roadblock for it.
Take the peer study sessions that my local Chapter, PRSA Orlando, holds for APR candidates. The sessions were held on the same evenings my husband taught night classes. The extra dollars in babysitting expenses held me back.
My decision to earn Accreditation in Public Relations (APR) coincided with my decision to start a solo public relations practice. This was ideal, since each stage of the APR process helped me think more strategically about my own business and helped me acquire the business acumen to ensure success.
The Candidate Readiness Review Questionnaire was a productive, introspective process. It enabled me to capitalize on my strengths and correct my weaknesses. It also helped me become more productive and responsive to current social and communications trends.
Continue reading " From Skilled Tactician to Strategic Counselor: My Metamorphosis "
