Putting together a message about your company, idea, product or brand that rises above the clutter is getting harder all of the time.
Andrew Gilman is president and CEO for CommCore Consulting Group took on the task of teaching communicators at the PRSA International Conference how to create memorable quotes and sound bites. He outlined a process that will help pitches and interviews be more believable and “sticky.”
Three Steps to Building a Sticky Sound Bite
- Relay the claim or Headline: We care about the voice of the customer