Just a few decades ago, most workers made “something.” The economy was defined by industrial output, and jobs usually involved manufacturing products, extracting natural resources or handcrafting tangible things. Those types of job still exist today, but we now live in a world in which the “service economy” —  or the increased importance of the service sector, of which public relations is a part — is a much larger economic force.

Of course, public relations professionals produce “things” too. We write plans, conceive ideas and organize and conduct events — but writing plans and generating ideas isn’t really what we do.

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