roi's tag archives

Katie Paine’s 3 Favorite Metrics

Posted by Kaye Sweetser in October 19th 2010

When you see Katie Paine is going to be on a panel to discuss evaluation, you know you’re going to get the real deal. Katie Paine is considered one of the true leaders of public relations measurement. Heck, she literally wrote the book on measuring public relationships!

So before she started her Tuesday afternoon presentation about “Reputation, Employee Engagement and Other Measures of PR Value,” I cornered her to talk numbers.

Katie Paine rattled off her 3 favorite metrics in this video in a single take without hesitation:

Share of desirable conversation as compared with competitors

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, Measurement, Research & Evaluation, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Social Media, Video
Tags: evaluation, kdpaine, measurement, monitor, PRSA 2010 International Conference, roi, value

PR Effectiveness: What Are You Doing To Show It?

Posted by Johna Burke in March 5th 2009

In a recent BurrellesLuce survey, 63 percent of respondents expressed a desire to demonstrate public relations effectiveness. Of those respondents, 44 percent apply qualitative metrics (such as key messages and prominence) to their media coverage, while 42 percent primarily use quantitative metrics. The enlightening results: One in five practitioners who believe demonstrating public relations effectiveness is most important is doing nothing to measure it.

I believe the only way to truly demonstrate public relations effectiveness requires a holistic reporting program properly aligned with your overarching corporate objectives. This means having a tiered approach to managing media relationships according to their priority for your business. The better you are at public relations basics — good writing and good relationships — the better your results and efforts will resonate with your leadership.

There are 101 excuses why you “can’t” prove ROI or why your specific situation is so unique that metrics won’t help. At PRSA-NCC’s “Using Strategic Media Measurement to Showcase Your Success,” an event I attended last week, one public relations professional told a big truth. She said, “I know I should be doing more, but I’m a coward.” Similar to other practitioners of the coward’s way, she provides the technically oriented just what they want: hard numbers. She reports “impressions and AVE” rather than the true impact, value and influence of good media relations.

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under: Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, Webinars
Tags: communications+measurement, measurement, pr+measurement, roi

What’s the ROI on Your Press Release?

Posted by Greg Jarboe in September 26th 2008

At this year’s PRSA 2008 International Conference, we will discuss real-life examples and techniques to get the most mileage from press releases, especially in the Web 2.0 world.

Greg will share some case studies of press releases that generated a measurable ROI. This includes optimized press releases that generated $200 million in qualified leads for Symmetricom’s chip-scale atomic clocks, more than $2.5 million in ticket sales for Southwest Airlines, and almost 1.3 million searches for “florists” on SuperPages.com. I’ll also explain how combining blog outreach with press release optimization generated a record 450,000 unique visitors to The Christian Science Monitor, more than 85,000 entries into Parents magazine’s cover kid photo contest, and a record 1,100 attendees to the Wharton Economic Summit.

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under: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars, Strategic Planning, Techniques & Tactics
Tags: keyword+research, measurement, optimized+press+release, roi, ROI measurement, search+engine+optimization

roi's tag archives

Katie Paine’s 3 Favorite Metrics

PR Effectiveness: What Are You Doing To Show It?

What’s the ROI on Your Press Release?

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