Billed as a PRSA Master Class, the Social Media Measurement: Establishing ROI presentation did not disappoint. This presentation was absolutely bursting at the seams with nuggets and valuable insights, if you can type or write quickly enough to get them all down. This stands in stark contrast to many introductory-level social media talks that often claim to offer more than the most obvious of observations, yet fail to deliver. If guilty of anything, Ms. Paine was guilty of fire hosery — sharing so much good information that the time alotted simply wasn’t enough to take it all in. (And I mean that in the nicest possible way.)
ROI measurement's tag archives
Tags: public+relations+roi, ROI measurement, social media ROI, social+media+measuremnent, social+media+metrics
“Proving the value of public relations” continues to be one of the profession’s greatest and most wide-spread challenges because the definition of “value” is purely subjective: What holds value for one may be different from what holds value for another. But what makes the process even more difficult is that values change not just from organization to organization but from person to person within the same organization.
Tags: business+case+for+public+relations, measurement, public+relations, ROI measurement
At this year’s PRSA 2008 International Conference, we will discuss real-life examples and techniques to get the most mileage from press releases, especially in the Web 2.0 world.
Greg will share some case studies of press releases that generated a measurable ROI. This includes optimized press releases that generated $200 million in qualified leads for Symmetricom’s chip-scale atomic clocks, more than $2.5 million in ticket sales for Southwest Airlines, and almost 1.3 million searches for “florists” on SuperPages.com. I’ll also explain how combining blog outreach with press release optimization generated a record 450,000 unique visitors to The Christian Science Monitor, more than 85,000 entries into Parents magazine’s cover kid photo contest, and a record 1,100 attendees to the Wharton Economic Summit.
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