Join Lee Odden for his workshop, Advance Your SEO Skills with Social Media Optimization, on Monday, October 17 from 11:30 a.m. – 12:45 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!
The demand for smart Social Media and SEO information from Public Relations departments and agencies has increased significantly this year. Many PR groups are investing significantly in SEO and Social Media strategy, road mapping and training for their teams. In our work as a resource for these organizations, one of the most useful insights we provide is guidance on what to avoid when it comes to incorporating SEO and SMO (social media optimization) into PR content strategies.
No one likes to #fail, so as PR pros ramp up their SEO and Social Media Optimization efforts, here are seven things to avoid: