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Top 10 SEO Tips for Public Relations Practitioners

Posted by Fran Stephenson in November 11th 2009  

Message from Lee Odden of Top Rank Online Marketing to practitioners at the PRSA 2009 International Conference: steal keywords from the marketing team and use them in your press releases, news rooms, blogs and other content properties you develop. 

While marketing has been using principles of search engine optimization, predominantly to build traffic for sales, optimizing news content is the same process, but for a different outcome. Odden’s packed presentation featured 10 ways that public relations professionals can begin optimizing content TODAY.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Technology
Tags: blog+seo, keyword+tips, public+relations+newsroom, search+engine+optimization, seo+ press+release, seo+pr
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Does Your Press Release Deliver Value?

Posted by Greg Jarboe in November 5th 2009  

We’re back at it again! Set to join forces at the PRSA 2009 International Conference — all for the sake of improving mileage on your web site, press releases, and measure the return on your press release. “What’s the ROI of Your Press Release?” is updated and full of case study examples that will teach you how to analyze activity to and through your Web site.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Social Media
Tags: press+release+measurement, public+relations+roi, seo+pr, seo+press+release
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