Sometimes it’s better to be lucky than good. Coyne Public Relations and Humana were both.
In a brand building campaign for health insurance provider Humana, Coyne PR took Humana’s bike borrowing program freewheelin’ to the 2008 political conventions.
As Coyne PR explained to PRSA 2009 International Conference in “Share and Share-a-bike: Humana Brings Bike-sharing to National Political Conventions,” partnership was a crucial part of their strategy. Working with Bikes Belong, a mission to put more people on bicycles lent credibility and guaranteed that the bikes and healthy living would really be the focus.