- Journalists don’t want to write about something that’s already been released. In the past, readers had few media sources for this information. Today, seconds after you post a press release on the Internet, it’s no longer new news. This story is already one click away from any one of billions of people with an Internet connection. Of course, you could send the press release out under embargo beforehand, but even that signals to journalists that you’re giving the story to a ton of competitors.
Social Media's tag archives
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Seminars, Social Media, Techniques & Tactics, Trends, writing
We in PR aren’t like journalists.
We don’t always have the luxury of shooting down story ideas people bring to us — we ought to apply our creativity and media savvy, and find a way to make them work.
There are several formulas for turning boring or mundane topics into newsworthy angles that journalists and bloggers crave. Exemplifying a trend, tying to pop culture or tapping into breaking news are among them.
Another great one is to link to what’s currently on the media agenda. What do the media seem to have a love affair with right now? What can’t they get enough of?
Tags: Corporate Communications and Public Relations, Media Relations, Professional Development & Training, Seminars, Social Media, Techniques & Tactics
Do they really like you? It’s not so hard to find out these days.
Social listening is arguably the most significant technology to hit marketing since social media itself. As a public relations professional, access to the public sentiment has never been so easy or immediate.
Tags: 2013 International Conference: One World, Corporate Communications and Public Relations, prsa conferences, PRSA International Conference, Social Media
Editor’s note: This is the sixth post in a series of guest posts from the PRSA Philadelphia publicity committee leading up to the PRSA 2013 International Conference, October 26 – 29. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents.
We’re just about two weeks out from the PRSA 2013 International Conference in Philadelphia. By now, you’ve looked over the program and made a note of which sessions you want to attend. You’ve had a taste of what some of the presenters will be sharing, and you’ve heard about some of the great things Philadelphia has to offer. (There’s more to come on that next week.)
Now, you’re probably wondering what to pack for your trip to the City of Brotherly Love, so here’s a helpful checklist of things to bring and do ahead of Conference so you get the most out of your experience.
There is so much to dislike about social media — yet, there are so many new avenues of communication available to you during a crisis that it becomes hard to do so. On the other hand, social media can also blow up with excessive criticism and hate. Add to that the fact that your older executives may freak out when they read all of the negative criticism. You then have a real PR problem on your hands. However, it is impossible to overlook the power of circumventing the media in certain crises when you can’t get news coverage by taking your message straight to your social media audience. Also, it is gratifying to get positive feedback from people who are hungry for news updates and find solace in knowing you provided them vital information.
Are you as tired of this merry-go-round as I am? Sorting it all out is nothing short of exhausting.
So, what do you think? Does “shiny and new” beat “tried and true?” In other words, does new social media serve you better than the traditional approach to crisis communications?
What happens if you combine all of the new social media, the latest technology, great media relations and great crisis communications? I have done it while in seven feet of floodwaters with no electricity for five days. I ended up on live television on CNN and The Weather Channel, broadcasting my story from the heart of a hurricane, where even their own news crews couldn’t go. Would you like to learn the secrets of doing that? Some of them can be found here.
To help you sort it all out, you are invited to join me Sept. 24 in Arlington, Va., where we will explore the good, bad and ugly of social media for crisis communications. Do not come if you are expecting suggestions for one magic solution that works for every organization — there is no such thing. For a sample of what you will hear, visit here.
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