The public relations industry is in a state of evolution, with social channels transforming public relations in new directions. Savvy public relations professionals recognize that incorporating social media into their current strategy is essential to reaching consumers, business buyers and media alike — now and in the future.
The proof is in the numbers:
- More than 400 million consumers are active on Facebook, and just less than 106 million consumers are Twitter users.
- Ninety-one percent of business buyers read blogs, watch user-generated video and participate on social media sites, according to Forrester Research.