On Sunday at 4:45 p.m., the Marina Grand Ballroom of the Marriot Hotel and Marina in San Diego, Calif., was packed with PRSA attendees. Peter Himler, founder and principal of Flatiron Communications, and moderator of the panel “Looking Ahead: The Nexus of Social Media & Public Relations” said, “Aren’t there enough social media events?” 

It was great to see a big turnout on a Sunday evening, which is a telltale sign that the topic of social media, public relations and what’s next for the industry is top of mind.

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