In my session at the PRSA 2010 International Conference I talked about how we at Bailey Gardiner use the Web and social media to support our new business work. Our work started with the recognition that we really weren’t taking our own medicine — we espouse the importance of the website as a resource for decision makers to our clients but were we using it that way? Did we showcase our work creatively? Did we provide understandable case studies and results? Nope.
social+media+policy's tag archives
No More Excuses
When it comes to creating a social media policy, there are no more excuses. Regardless of your company’s size, industry or area of specialization, if you want your organization to engage the right way in the social media landscape, then a policy will help to educate and guide your employees. There are many companies that rush to put up their profiles, group or fan pages and jump into conversations. There are also other organizations that realize they are not even having conversations in social networks, yet their employees are already out there talking about the company and the scope of their work, and not protecting what could be company sensitive information.
U.S. military public affairs officers around the world are anxiously waiting to see the Defense Department’s new social media policy. Defense Department officials plan to announce a “balanced social media policy” in the coming weeks … and we can’t wait to see the final copy.
Practitioners like me hope the new policy will allow airmen, soldiers and sailors social media access within reason, while providing structure and guidance. Social media tools offer tremendous opportunities for recruiting, building coalitions and educating global audiences. Isn’t it ironic … the most technologically-advanced air force in the world doesn’t allow its public affairs officers to “tweet” or recruit on official Air Force networks? Many savvy practitioners have already developed “work-arounds” using broadband wireless air cards and other devices to reach virtual communities, costing the Defense Department pennies compared to traditional media tactics.
Tags: government+social+media, military+social media, social+media+policy
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