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Creating Online Communities That Feel Like Home

Posted by Sharon Terry in May 17th 2010  

Building an online community isn’t about creating a forum where your brand is “king” among its many loyal subjects. It’s about creating a comfortable online “home” where you engage in meaningful conversations with fans and followers.

Open the doors to your online community, let everyone in and simply walk away, and you’ll return to an almost unrecognizable “Wild West.” Every successful community needs a “sheriff” to keep the “bad guys” in check, while engaging its audience in innovative ways. 

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under: Corporate Communications and Public Relations, Digital Impact Conference, Professional Development and Training, Social Media
Tags: digital+impact, PRSA, public+relations, social+media+pr
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Social Media and New Media Insight: PRSA 2009 Digital Impact Conference Presentations

Posted by Barbara McDonald in May 6th 2009  

Home_Stack_Conf_DI2010_1109Expert speakers at PRSA’s Digital Impact Conference, co-presented with Cision, Lexis-Nexis, and PR Newswire, held April 30 – May 1, 2009, shared their insights and knowledge, and provided strategies and ideas to help attendees keep current with all-things-digital. Check out the caliber of Digital Impact Conference speakers and their presentations linked below.

We’re already planning the 2010 Digital Impact Conference. Stay tuned for details.

Digital Impact Conference Speaker Presentations

Put the ‘Public’ Back in Public Relations: Using Social Media to Reinvent PR
Brian Solis, principal, FutureWorks

A World of Strangers: How Social Media Is Transforming Our Networks and the Way We Find Information
Tom Smith, founder, Trendstream

Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts
John Wall, co-host, Marketing Over Coffee
Christopher Penn, co-host, Marketing Over Coffee, and chief technology officer, Edvisors, Inc., Student Loan Network

Leverage the Power of Pull: How to Make Your Brand More Digitally Discoverable
Steve Rubel, senior vice president and director of Insights, Edelman Digital
Jay Krall, manager, Internet Media Research, Cision US, Inc.

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under: Digital Impact Conference, Professional Development and Training, Seminars, Social Media
Tags: digital+impact, social+media+pr
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