On Sunday at 4:45 p.m., the Marina Grand Ballroom of the Marriot Hotel and Marina in San Diego, Calif., was packed with PRSA attendees. Peter Himler, founder and principal of Flatiron Communications, and moderator of the panel “Looking Ahead: The Nexus of Social Media & Public Relations” said, “Aren’t there enough social media events?”
It was great to see a big turnout on a Sunday evening, which is a telltale sign that the topic of social media, public relations and what’s next for the industry is top of mind.
Continue reading " Looking Ahead: The Nexus of Social Media & Public Relations "
This PRSA International Conference Workshop was led by Rebecca Rose-Markarian, APR, and my BurrellesLuce colleague, Johna Burke.
The session began with Markarian demonstrating a real-life example of a successful media relations campaign — for the 2007 Jaguar XK. Rebecca discussed the details behind the public relations strategy and why it was successful. The takeaways include some of the same items I included in a recent blog post, along with some great additions:
Continue reading " Persuasive Media Relations: The Key to Reaching All Your Publics "
