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social+media+writing's tag archives

Making Speeches Stick with Social Media

Posted by Philip Volmar in October 20th 2010  

Ian Griffin says that social media is changing the medium of the speech from one-way to two-way communication.

With all the buzz surrounding social media, it seems that speechwriting may be becoming a “lost art” in the PR trade today. Our profession seems to have gone from authoring 14-minute speeches to typing 140-character tweets for our clients.

Or has it?

Ian Griffin (@cheshirelad), a freelance speechwriter, told us otherwise in his PD session on “Speechwriting in the Age of Social Media: Magnifying the Impact of a Speech.”

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Techniques & Tactics, Writing
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing
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Art of Simplicity: Streamline and Strip Away Messages for Today’s Information-Deluged World

Posted by Mahmoud Arafa in September 29th 2010  

The fire hose of information spewing through the gazillion new media channels has made it much harder to get a message through to any audience. Your audience, increasingly, just wants to be left alone.

One of the factors that hinders our message to connect with our audiences is “The curse of knowledge.” Yes, sometimes our knowledge can curse us!

Example
In the 1960s, JohnF. Kennedy said:

“We’ll put a man on the moon and return him safely by the end of the decade.”

If Kennedy was a CEO of our times, he would have said something like:

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Writing
Tags: social+media+writing, target+audience, writing
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Mark Time: Try a Chronological Structure

Posted by Ann Wylie in March 10th 2010  

The work I’m doing on a client’s new Web site has me thinking about navigational structure.
Whether you’re organizing a Web site or a magazine article, a museum exhibit or your family’s letters and memorabilia, there are only five ways to structure information. Richard Saul Wurman, author of Information Architects, uses the acronym LATCH to define them:

  • Location
  • Alphabet
  • Time
  • Category
  • Hierarchy

For your Web site’s structure to work, each navigational component should fit one of these approaches.

Take time.

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under: Corporate Communications and Public Relations, Professional Development and Training, Techniques & Tactics, Writing
Tags: creative+writing, social+media+writing
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Readers Want Less

Posted by Ann Wylie in December 3rd 2009  

Establish copy length limits

“Brevity is the sister of talent.”
— Anton Chekhov, Russian playwright

Size does matter. All things else being equal, your readers would rather read a short piece than a long piece.

In writing — as in eating, imbibing, reality TV viewing and so much else in life — it’s good to set limits. In other words, establish an appropriate length limit for each piece you write. Here are some ideas for inspiration:

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under: Corporate Communications and Public Relations, Professional Development and Training, Techniques & Tactics, Teleseminars, Writing
Tags: copy+length+limits, copywriting+tips, reducing+copy length, social+media+writing, writing+tips
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Writing Online Releases: Five Tips to Help Google Find Your Web Site

Posted by Ann Wylie in August 31st 2009  

These days, news releases can do more than just get your story reported in news outlets. Online releases can get posted on news portals and other Web sites; be seen directly by customers, clients and other stakeholders; and even boost your search engine rankings.

In fact, the number of times the release gets published on portals and other Web sites is the No. 1 measure of success for today’s communicators, according to “ROI of Online Press Releases” (PDF), a study of professional communicators who use press releases by the Society for New Communications Research.

  1. Place anchor text next to important URLs. Anchor text (it looks like this: one-on-one writing coaching) is important because it tells Google and other search engines what your link is about. That increases your inbound link “credit” for search engine optimization (SEO).However, according to HubSpot, the inbound marketing experts, many portals don’t publish anchor text. So add a URL next to your anchor text, like this: one-on-one writing coaching (http://www.wyliecomm.com/consulting/coaching.shtml).Even if the portal doesn’t publish live URLs, the portal’s readers will see your link: “one-on-one writing coaching (www.wyliecomm.com/consulting/coaching.shtml).”
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under: Corporate Communications and Public Relations, Media Relations, Professional Development and Training, Teleseminars, Writing
Tags: online+communications, optimized+press+release, public relations, social+media+writing, writing
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