We all know that paying attention to the old adage, “Ready, Aim, Fire,” makes a whole lot more sense than “Fire, fire, fire.”    Yet, day-to-day, in this environment of instant message delivery, a seeming need for instant message response and, yes, instant decision making, we seem to often “fire” with little consideration for “ready” or “aim.”

And, too often, working in this “fire, fire, fire” environment is frustrating, inefficient and less than effective.

The answer to this “fire” environment is strategic thinking and strategic planning, the “ready” and “aim” that should precede “fire.”

Continue reading " Strategic Communication – Ready, Aim, Fire or Fire, Fire Fire "