Editor’s Note: Heidi Sullivan is presenting Leveraging Social and Content Marketing: Tools for the Future of PR at the PRSA 2015 International Conference on Monday, Nov. 9, 11:45 a.m.–12:45 p.m. The following is a guest post previewing her session.*
PR, content and social are converging. Walls continue to fall between disciplines, presenting a major growth opportunity for PR pros to layer earned, owned and paid media to amplify key messages, reach target audiences and maximize outcomes. This integrated approach to PR also better positions us to quantify and prove the value of our efforts, which also means access to a bigger piece of overall marketing budgets.