If you don’t already know the name Shonali Burke, you should. Among her many distinctions, she was included in PRWeek’s inaugural top “40 Under 40″ list of US-based PR professionals and is considered one of 25 women that rock social media. As President & CEO of Shonali Burke Consulting, Inc. she likes to say that “she helps take business communication strategy from corporate codswallop to community cool™.” The Washington Business Journal also recently named her one of 10 CEOs to follow on Twitter. And if that’s not enough, Burke has also found the time to help develop the next generation of PR pros, holding an Adjunct Faculty position at Johns Hopkins University, where she teaches Public Relations Writing and Communication.org: Not-for-profits in the Digital Age.
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Industry conferences put more miles on a public relations person than any other professional activity. Road warriors all have hard-earned tips and tools they employ to smoothly navigate these valuable experiences. Here are three I use and recommend PRSA 2012 International Conference attendees check out. Bonus Tool: If you don’t have the PRSAICon 2012 app, be sure to download that here.
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