If you don’t already know the name Shonali Burke, you should. Among her many distinctions, she was included in PRWeek’s inaugural top “40 Under 40″ list of US-based PR professionals and is considered one of 25 women that rock social media. As President & CEO of Shonali Burke Consulting, Inc. she likes to say that “she helps take business communication strategy from corporate codswallop to community cool™.” The Washington Business Journal also recently named her one of 10 CEOs to follow on Twitter. And if that’s not enough, Burke has also found the time to help develop the next generation of PR pros, holding an Adjunct Faculty position at Johns Hopkins University, where she teaches Public Relations Writing and Communication.org: Not-for-profits in the Digital Age.
twitter's tag archives
via: Jeff Turner
Twitter is an open, free and seemingly endless source of information on every topic, in every language. It’s a great place for PR pros to meet, greet and Tweet with like-minded individuals, companies and influencers around the world, and an equally valuable source to gain insights. Through the years Twitter has become my open-source classroom, sounding board and travel advisory – essentially a 24/7 online networking event that’s only limited by its 140 characters at a time.
For PR professionals, managing a successful social media event can be exhausting — wrestling with new technologies, struggling to fit strategic messages into 140 characters and fighting to maintain high levels of participation. But in our efforts to create conversation, we often overlook our most powerful ally: our audience.
The Lehigh University communications department learned this lesson during our live Twitter coverage of the school’s 2011 commencement ceremony this past May.
Internet vanguard Craig Newmark is the General Session speaker this afternoon. For a little more on Newmark, the founder of craigslist, check out the interview he did with Tactics and The Strategist Online this past September. Among other things, he discussed the wonders of Twitter and the next big thing in Web 2.0.
Also: PRSA, in partnership with Thomson Reuters, will offer the webcast of Craig Newmark’s keynote address, at no cost, to the public. The webcast will begin at approximately 12:45 p.m. on Oct. 26, The interactive session will be hosted by Paula Tutman, an Emmy Award-winning news reporter at NBC affiliate WDIV in Detroit. Click here to register (*for those unable to view the presentation live, it will be available as playback for three months following the conference).
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