Universal Accreditation Board's tag archives

Accreditation in Public Relations (APR): From Agony to Ecstasy

Posted by Scott Colton in July 25th 2011

When I earned my APR designation earlier this year, it marked the end of a yearlong odyssey that encompassed a range of learning opportunities ― and conflicting emotions.

My decision to pursue this rigorous postgraduate certification was not something I entered into blithely. In my role as the director of medical communications at Nova Southeastern University College of Osteopathic Medicine, I work extremely long hours. It also had been 24 years since I graduated from college and participated in a formal educational program.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training
Tags: apr, apr+accreditation, Professional Development & Training, readiness review, Universal Accreditation Board

Why Should You Decide to Pursue Your APR?

Posted by Patrick McSweeney in June 22nd 2011

When I left television news 22 years ago, I was impressed by several PRSA Chapter leaders’ professionalism and how their work seemed on a higher level than other public relations practitioners I’d met. Later, I learned all of these leaders were Accredited. One suggested I “audit” the Chapter’s Accreditation study sessions as part of my transition into the field. Having never taken a public relations course in college, it was an excellent way of quickly learning about communication theories and best practices.

During the past 20 years, I have progressed from working on a tactical to a more strategic level for clients. I was ready for the challenge and saw this as a way of demonstrating my knowledge while also showing thanks to the many mentors who shared their time and expertise with me.

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Meeting the Challenge of Becoming a Stronger Public Relations Practitioner

Posted by Bridget McGuiggan in May 19th 2011

I knew that I wanted to earn the APR designation as soon as I learned what it was — a challenge to become a stronger practitioner. Because I “fell into” the role of public relations professional, I never took the time to educate myself about the profession and my responsibilities in that role. Experience gave me a better understanding of many issues and helped me become adept at many skills, but I wanted to be a well-rounded professional and a more intentional, more strategic communicator.

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under: APR: Accredited in Public Relations, Professional Development and Training
Tags: apr, apr+accreditation, Professional Development and Training, readiness review, Universal Accreditation Board

My APR Experience

Posted by Lauren Reed in April 20th 2011

As I neared the five-year mark in the public relations industry, it was a personal goal for me to obtain my APR designation. It was never a question of if I would go through the process, but when? I decided to pursue my APR early on, rather than wish I had already became Accredited ten years down the road.

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Three Decades Later: How Far Have We Come Preparing Candidates for Accreditation

Posted by Edward Bury in April 6th 2011

Those of us who are stakeholders in the Accreditation in Public Relations (APR) credential — current APRs, coaches and the candidates themselves — more than likely are aware of the tremendous online resources available today. On the Universal Accreditation Board website, there are four:

The Online Demonstration — an accurate depiction of the Comprehensive Examination offered at Prometric testing centers.
The Second Edition of the APR Study Guide
The Online Study Course, offered by Online2Learn
The Short Bookshelf of Recommended Texts

Plus, these digital and printable tools are augmented by some tremendous structured training programs offered by PRSA and various PRSA Chapters across the nation. APR candidates today certainly can take advantage of training and preparation that lets them study independently and within a group.

Now, let’s turn the clock back three decades and compare training resources used in the pre-digital communications world with those above.

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under: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training
Tags: apr, Universal Accreditation Board

Universal Accreditation Board's tag archives

Accreditation in Public Relations (APR): From Agony to Ecstasy

Why Should You Decide to Pursue Your APR?

Meeting the Challenge of Becoming a Stronger Public Relations Practitioner

My APR Experience

Three Decades Later: How Far Have We Come Preparing Candidates for Accreditation

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