Dan Zarrella drills down on the science of retweets

How do you create a message that goes viral on Twitter?

Just ask Dan Zarrella. The HubSpot viral marketing scientist spent nine months analyzing five million tweets and 40 million retweets to find what makes some messages travel the world while others just stay home on the couch.

In his new report, “The Science of Retweets,” he shares these tips:

  1. Make it all about me. The most retweeted words in the English language, according to Zarrella’s research: “You.”

Continue reading " How to Build Buzz "