Join Steve Radick and Steve Ressler for their online training session, When a Star Leaves: How to Sustain Social Media Efforts Over the Long Term, on Tuesday, March 27, 2012.
I talk a lot about the need to do a better job of integrating social media into the world of higher education. That’s why when my alma mater asked me to speak at their annual Communication Week this year, I jumped at the opportunity. Because these students are already learning the basics of social media in their core communication classes, I didn’t want to do yet another Social Media 101 type presentation. Instead, I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing like doing it in the real world. That’s why I gave a presentation titled “The 7 Things About Social Media That You’re Not Going to Learn in College.”
Here’s the presentation I gave, with the key takeaways below: