For the past few years, I have been teaching an undergraduate level course on social media for public relations at St. Edward’s University. When I first developed the course, I was a little worried about sharing insights about social media with a generation who lives on Facebook and rarely leaves the house without a cell phone, laptop or MP3 player. After all, aren’t these students the “digital natives” — the experts on everything social media? What I discovered while teaching this class is a lesson I believe is worth sharing because of its implications beyond the academic world.

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