“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.”
American Engineer & Entrepreneur
Whether working for a corporation or as a consultant, if you’re a public relations professional, your fortune is inextricably intertwined with the successes — and setbacks — of your clients. So it’s not surprising that in today’s turbulent economy, hiring in our industry has slowed and salaries are frozen.
Nevertheless, I remain optimistic about the future. As I’ve said before, this is just a temporary state of affairs. History has demonstrated that the entrepreneurial spirit can triumph in the worst of times … even in the depths of the Great Depression. I believe that, even now, we have it within our power to make ourselves invaluable to our clients — both internal and external — simply by thinking and behaving like an entrepreneur … by always being a step ahead of the client.
What is an entrepreneur? It’s a person who takes control of a venture and assumes responsibility for the risks and the outcome. It’s a different kind of mindset.