The Accreditation in Public Relations (APR) credential holds tremendous value for the profession. Accreditation unifies and advances the public relations profession by identifying those who have demonstrated broad knowledge, experience and professional judgment. Accredited professionals agree to be bound by ethical guidelines and maintain Accreditation through continued professional development and education. Accreditation confirms an individual’s knowledge, skills and abilities levels in public relations theory and practice. Individuals find value in other ways. Here are the perspectives of three leading APRs.
In 1964, the Public Relations Society of America created the profession’s first voluntary credential: The Accreditation in Public Relations (APR). PRSA administered the APR program until 1998, when it joined forces with eight other organizations to form the Universal Accreditation Board, which administers, grants and promotes the APR program. Who pursues Accreditation? Professionals from the agency, corporate, nonprofit and government arenas have accepted the challenge, including many of the industry’s foremost professionals. Here are some reasons why leading practitioners are proud to add “APR” after their name.
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