Not only am I more proficient in the profession, but I am much more limber from studying for and completing the APR process.

The proficiency stems from the valuable insights I gained in preparing for the exam and talking with fellow public relations practitioners along the way. The added flexibility is a result of kicking myself repeatedly for not pursuing the APR designation years ago. In the prism of hindsight, I am going to view this as a form of middle-aged yoga.

Continue reading " Completing the APR "