I noticed that Charlene Li’s was the most cited name by PRSA attendees in the Tweet Cloud just after “PR” and “Social.” Clearly she made an impression.
“Create your social networks internally first,” said Li at the closing keynote. “Find your voice.”
Charlene Li has always been a “good get” in public relations circles. Forrester is perhaps the best industry analyst firm, and Li, Josh Bernoff and Jeremiah Owyang once comprised a triumvirate of analysts you wanted to “get” for a client or your company. Now she and Owyang have started Altimeter Group on their own.