Communicators have responsibilities that span various areas of corporate social responsibility. I would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation and guidelines have introduced more stringent requirements and heightened expectation for divulging company information. In addition, demand for greater accountability and improved social impact increasingly drive stakeholder decisions and inputs. The question remains: How can a communicator anticipate stakeholder action when faced with an ever-increasing complicated and dynamic stakeholder environment? In addition, what is the connection between transparency, openness and reputation?

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