Increase the value of your work to clients or your organization with measurement principles from the PRSA/AMEC Measurement Symposium , a special Sunday event on Oct. 14, from 8:30 a.m.–6 p.m., during the PRSA International Conference. Examine the Barcelona Principles with measurement experts from Starbucks, FedEx, Philips North America, Ketchum, Weber Shandwick, Waggener Edstrom Worldwide and more.
Save $50 on Symposium registration with code LD12 through Friday, Sept. 7.
The PRSA/AMEC Measurement Symposium, held on Oct. 14, is a one-day event to give PR practitioners a complete course on measurement and evaluation, as well as the tools they need to succeed.
Participation can be part of overall Conference registration, or you can purchase it separately.
As part of your registration for the stand-alone event, you also have the opportunity to attend the plenary Conference session that day featuring an array of speakers, as well as the opening party that night, which is a great networking opportunity.
Here are some details