I was working in San Francisco several years ago when a colleague mentioned that he was working toward his APR. I was impressed — and depressed. Impressed by his hard work and initiative; depressed because I felt that Accreditation was so far beyond my reach.
In college, I majored in television-radio with an emphasis on broadcast journalism. My studies didn’t include the knowledge that is critical for public relations professionals today — research, evaluation and communication models. For years, I believed that educational gap was too wide for me to be successful in seeking Accreditation.