While many public relations practitioners are familiar with the APR designation, relatively few have heard of the Universal Accreditation Board, the governing body behind Accreditation in public relations. Better known as the UAB, the Universal Accreditation Board is comprised of a diverse range of public relations professionals who manage, administer and market the Accreditation program.
“We’re often misunderstood, or people simply haven’t heard of us,” said John E. Forde, Ph.D., APR, Fellow PRSA, and 2011 UAB co-chair. “In reality, the UAB plays a critical role in Accreditation. It’s the body that implements policy, maintains and updates the Examination for Accreditation in Public Relations, and grants Accreditation.”