September brought so many wonderful things. The kids were back to school, the weather turned a bit cooler, and according to PRSA, it was ethics month. Ideally, it was a time for us to focus on the ethical aspects of our industry, our respective organizations and, perhaps, ourselves.
If you read Public Relations Tactics, PR Week, PR News, or any other industry publication, you no doubt noticed a laser-like focus on ethics last month. The question is: beyond increased awareness, is any of this moving us to action this month and beyond?