I am thrilled to have the opportunity to share with PRSA and its members data and insights regarding emerging trends and innovations in Cause Branding. Today, all of us in business, government and nonprofits find ourselves in the middle of a perfect storm of “goodness”: philanthropy, cause branding and corporate responsibility. Every day we learn of new trends, commitments, campaigns, ideas and innovations that are truly amazing. Look what happened in the past year:Avon reached its $500 million mark in giving.
American Idol gave back.
Oprah launched her Leadership Academy.
Al Gore won an Oscar for An Inconvenient Truth.