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What Does Ethics Have To Do With Social Media Anyway?

Posted by Sara Meaney in November 12th 2009  
Emmanuel Tchividjian

Emmanuel Tchividjian

Moderator: Emmanuel Tchividjian, senior vice president and chief ethics officer, Ruder Finn

Panelists:

  1. Bill Sailer, senior vice president, legal counsel, Qualcomm, Inc.
  2. Andrea Kates, founder, Business Genome.
  3. Tom Chernaik, principal, DigComm, Cmp.ly

Of all the sessions I attended at the PRSA 2009 International Conference, this was the most conversational and engaging in terms of audience participation and unscripted dialogue. Emmanuel Tchividjian did a great job moderating the diverse perspectives from three very different professionals, and incorporated the spirit of the topic into his conversational format and open dialogue between the audience and the panelists. Further, his role as senior vice president and chief ethics officer for Ruder Finn lent a perspective of scholarly, almost Socratic moderation of a rather rhetorical discussion, as ethics can often be.
[ADD PICTURE: http://business-genome.com/images/andrea-small.jpg]
[ADD PICTURE: http://a1.twimg.com/profile_images/81890156/TomChernaik600k_bigger.jpg]

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Ethics, PRSA Conferences, PRSA International Conference, Word of Mouth
Tags: ethics+pr, ethics+public+relations, ethics+social+media, FTC+blogger+communications
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Social Media Measurement: Establishing ROI

Posted by Sara Meaney in November 10th 2009  

Billed as a PRSA Master Class, the Social Media Measurement: Establishing ROI presentation did not disappoint. This presentation was absolutely bursting at the seams with nuggets and valuable insights, if you can type or write quickly enough to get them all down. This stands in stark contrast to many introductory-level social media talks that often claim to offer more than the most obvious of observations, yet fail to deliver. If guilty of anything, Ms. Paine was guilty of fire hosery — sharing so much good information that the time alotted simply wasn’t enough to take it all in. (And I mean that in the nicest possible way.)

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Social Media
Tags: public+relations+roi, ROI measurement, social media ROI, social+media+measuremnent, social+media+metrics
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