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Storytelling for the Digital Age: 2011 PRSA International Conference

Posted by Tressa Robbins in October 27th 2011  

Even though the PRSA International Conference was my 12th in the past 13 years, I was excited about this year’s theme of Envisioning the Future of Public Relations. As I’m a PRSSA mentor and adviser, and vice president of BurrellesLuce Media Contacts, the future of the profession is close to my heart.

One of the sessions I attended was led by my colleague Johna Burke, on the topic of storytelling and its importance in this digital age. I came away with two pages of typewritten notes, but here are what I believe to be the key takeaways.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Corporate Communications, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations
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Everyone’s a Journalist: Beyond the Beat

Posted by Tressa Robbins in November 10th 2010  

This year’s PRSA 2010 International Conference was my 11th in the past 12 years. As the date approached, I found myself wondering if it was going to be worth it. Would I really learn something new?  Now that the Conference is over, I can report a resounding, “Yes!”

One of the sessions I attended was led by my BurrellesLuce colleague, Johna Burke (@gojohnab). She offered so many great tidbits of social media/media relations-related information that it would be impossible to include them all in this blog post. However, there’s one point that stood out the most to me.

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under: 2010 International Conference: Powering PRogress, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: media+relations, pr+best practices, pr+social+media, PRSA 2010 International Conference, prsa+conference, public+relations
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PR Needs YouTube

Posted by Tressa Robbins in November 17th 2009  

Did you know that Americans conducted 3.5 billion (yes, billion) searches on YouTube in September of 2009? You should, according to Greg Jarboe and Laura Sturaitis in their “What’s the ROI on Your Press Release” workshop. 

Multimedia is one of the biggest trends in public relations today. One reason is that your press release no longer goes just to the media, but now directly to consumer as well. 

Three ways to build ROI with every communication was shared in a pre-conference post by Jarboe and Sturaitis. In his presentation at the PRSA International Conference, of which BurrellesLuce was a sponsor, Jarboe offered some additional key points for optimizing your release:

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference
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Persuasive Media Relations: The Key to Reaching All Your Publics

Posted by Tressa Robbins in November 10th 2009  

This PRSA International Conference Workshop was led by Rebecca Rose-Markarian, APR, and my BurrellesLuce colleague, Johna Burke. 

The session began with Markarian demonstrating a real-life example of a successful media relations campaign — for the 2007 Jaguar XK. Rebecca discussed the details behind the public relations strategy and why it was successful. The takeaways include some of the same items I included in a recent blog post, along with some great additions:

  • Do your homework; research the outlet and the journalist.
  • Role play your pitch.
  • Give the journalist an angle; offer multiple exclusives if you can, each with a different slant.
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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Media Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Social Media
Tags: johna+burke, media+relations, Rebecca+Rose-Markarian, social+media+relations
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