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Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser

Posted by Al Krueger in November 19th 2009  

“Developing a Strategic Mindset: How to Become a Trusted, Strategic Adviser” — The best session you may have missed because you were too focused on social media.

A recurring theme of public relations practitioners over the years has been our deep desire to get a seat at the table. You know, THE table. This c-suite destination has been much heralded and held up as our industry’s version of the Promised Land.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Strategic Planning
Tags: James+Lukaszewski, public+relations+counsel, strategic+advisement, strategic+counseling
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Best in Buzz: A Review of Creative Strategies Used in Holistic Marketing PR Campaigns

Posted by Al Krueger in November 11th 2009  

Considering social media has been a major topic over the last year, the PRSA 2009 International Conference featured many sessions that showcased ideas, discussions and case studies around the topic. Monday afternoon included an Innovative Strategies session called “The Best in Buzz: A Review of Social Media and other Creative Strategies Used in Some of the Best Holistic Marketing PR Campaigns.”

Craig Howe

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference, Strategic Planning
Tags: buzz+building, buzz+marketing
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