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Strategic Messaging: Clues You Need a Common Approach

Posted by David Grossman in December 3rd 2010  

Want to elevate communications at your organization?
Think about how implementing standard operating procedures can benefit your organization. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena.

Where to start?

A common messaging methodology that allows staff to be more efficient and deliver a better work product; at the same time, leadership knows what to expect and how the process works when we need to create messages to achieve a business outcome.
Here are some clues that you might be ready to establish a messaging methodology for your team and organization:

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under: Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, Webinars
Tags: employee+communication, pr+leadership, pr+management, public
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A Leap We All Can Make, But Not in a Single Bound

Posted by David Grossman in April 5th 2010  

I grew up watching my share of “Sigmund and the Sea Monsters,” “H.R. Pufnstuf,” and “Super Friends” with its famous Justice League of America comprised of all my favorite superheroes. 

I remember being mesmerized by their super powers, hoping some day that I, too, would discover mine. Little did I know that I would later find super powers we all can develop — courage and compassion — as a communications leader.

The good news — no phone booth, cape or golden lasso required. It’s plain and simple hard work that helps you get mastery. Practice, practice and more practice.

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under: Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Professional Development and Training, Professional Interest Sections
Tags: employee+communications, public+relations
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