Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi goes On the Record…Online with Eric Schwartzman about his upcoming luncheon keynote at the PRSA International Conference on restoring America’s connections with the world.

Lou Capozzi manages Publicis Public Relations and Corporate Communications Group’s public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27 countries around the world.

Show Notes:�
3:22 – Capozzi on what he will discuss during his keynote at the PRSA International Conference in Detroit, MI Oct 25-28.

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Ethics officer at Ruder Finn, Emmanuel Tchividjian goes On the Record…Online with Eric Schwartzman, in a preview of his session on “ethical dilemmas” at the PRSA International Conference: The Point of Connection,  October 25–28 in Detroit, MI.

Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the new Ruder Finn Ethic Consulting practice.

Show Notes:
3:37 – Tchividjian on what he plans to discuss at the upcoming PRSA International Conference. 

4:30 – Tchividjian describes his role at Ruder Finn. 

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While most public relations practitioners appear to be infatuated with the blogosphere, corporate podcasting could be lower hanging fruit.

According to a wave.3 [PDF], a global study by Universal McCann, the number of podcast listeners in the United States more than doubled in the last year and a half. During the same period in the United States, blog readership declined 2 percent and membership to social networks grew 3 percent.

That doesn’t mean blogging and social networking aren’t important, but it does mean the blogosphere and social networks have become crowded, busy and saturated. It also means blogs and social networks are among the most competitive new media communications channels to engage constituents through.

Podcasting, on the other hand, represents a far less competitive new media channel. Public relations podcasting initiatives can whisper in the ears of an influential, outspoken audience of brand ambassadors, compelling listeners to serve as word-of-mouth agents, repeating what they hear to their friends and family, and unfortunate as it may be, the source from which information comes is often seen as more important than the information itself.

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On the Record…Online with SEO Guru Lee OddentestCEO of TopRank Online Marketing Lee Odden goes On the Record…Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing.
This PR podcast was recorded at the 2007 Public Relations Society of America International Conference By in Philadelphia.

Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa’s guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.

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PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record…Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Jeff Julin is the 2008 Chairman of the Public Relations Society of America. Mr. Julin is also president of MGA Communications, Inc. with 30 years experience in public relations, community affairs, communication strategies and marketing communication programs. He has worked with numerous controversial projects, from product liability to regulatory and labor situations, and has acquired strong skills in issues and crisis management.

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